Content lives everywhere now, and there's not one perfect place for everything. The audience for content on Instagram is night-and-day different from the audience on Reddit. I've managed O&O content strategy across Youtube, Facebook, Instagram, Reddit, Twitter, Pinterest and Twitch.
We launched Mealthy, a new food appliance brand, by first creating food content across social channels on Facebook, Youtube, Instagram, Reddit, Twitter and Pinterest. As Executive Producer, I built the video team and devised the strategy foro this content. In just a few month, we had millions of engagements for this new brand.
Really great branded entertainment projects don't feel branded at all if they're authentic to the voice of the creators involved.
I love working on branded projects with influencers because they allow for unique productions at a larger scale than most creators are ever able do themselves.
I managed the branded team for BuzzFeed's massive Tasty franchise. We worked with clients such as Nabisco, Mondelez, Google, Toyota and more. These were mostly distributed on Facebook
Nifty is Buzzfeed's DIY Franchise. We worked with clients such as Home Depot, 3M and American Express
Universal Pictures film "As Above, So Below" is a found footage horror film that takes place in the catacombs of Paris. We sent Pewdiepie, the #1 most subscribed Youtube influencer, into the actual catacombs to play out a real life horror videogame experience.
The challenges of shooting in the catacombs were many: no power, no communications, no light etc. To make the shoot as authentic as possible, we wanted to make this like a videogame with real puzzles and actual scares.
Polaris Civil War was a dream of mine that I finally got a chance to make happen with Full Sail. Half E-Sports competition, half professional wrestling showmanship, the goal was to create a tournament that was as fun as it was competitive.
Drafting off the incredible cultural success of the game Minecraft, in Iron Crafters we created a Maze Runner-inspired Minecraft world and had Youtubers race through it. This video was sponsored by Fox's International division, so we brought in Spanish and French language Youtubers as well as English speaking ones.
For Capcom's Monster Hunter 3, we worked with creators The Game Grumps to make a series inspired by nature documentaries.
The Anki Drive Grand Prix was a gigantic series in terms of the scope of the campaign. We had 16 creators (who collectively represented half a billion views per month) do unboxing and training videos leading up a live competition.
For Sony Pictures "Goosebumps" we faithfully recreated the town and monsters from the film in Minecraft
The Diablo III Hardcore series of videos brought together eight of the biggest gaming Youtubers. In each episode, they played the game until one died and was eliminated.
Our first Iron Crafters was for Transformers 4. We learned a lot about film making in-game on this project
Rumble Zone is a competitive tournament series. I've done dozens of Rumble Zone series, but this one for the game Chivalry was one of the first
This was a quick, inexpensive tournament that we did for a minigame within Ubisoft's Rayman Legends. It turned out to be one of the most fun tournaments that we ever ran.
Gaming content is so huge in digital, but the question for me is always how to go beyond just capturing the game itself. To me, what's unique to Gaming content is the ability to bring geeks together and show that everyone is a geek about something.
Table Flip was a show about table top gaming (board games). Suzy and Barry from the hugely popular channel The Game Grumps were inspired by Victorian-era gaming parlors when they pitched the show to us. The character costumes were a fun twist in that some of the Youtubers who starred on the show decided to rollplay as their characters once they saw the costumes.
FriendZone is a weekly 3 hour live stream of gamers playing tabletop and couch videogames.
Polaris Civil War was an idea that literally came to me in a dream that I finally got a chance to make happen with Full Sail. Half E-Sports competition, half professional wrestling showmanship, the goal was to create a tournament that was as fun as it was competitive.
Pewdiepie and Friends was my first experience with couch gaming, and how games can literally bring people together. Many of these huge Youtubers had never met in person, but are good friends to this day.
Mobile Countdown was a review show entirely for mobile games. We wrap around the reviews with short vignettes of characters who need to kill time on their phone.
This is the "standard" video game review format. It was a decent way to feature talent from the network.
The Daily Byte is a daily news show focusing on gaming and geek culture.
PAX is the largest consumer-facing gaming convention in the US. We produced eight hours a day of live content at PAX, for four days straight.
Link: http://bit.ly/2algDmr
During Comic Con we ran a live stage at Nerd HQ at Petco Park. As part of the production we put on this incredible concert with Youtube comedy/music group Ninja Sex Party
As part of our Anki Drive campaign, we did this live version of our Iron Crafters series. This was one of the most technically ambitious video I've ever worked on, as we needed a team of live in-game camera operators to follow the action. And that's before the talent started unplugging their competitors computers halfway through.
FriendZone is a weekly 3 hour live stream of gamers playing tabletop and couch videogames.
PAX is the largest consumer-facing gaming convention in the US. We produced eight hours a day of live content at PAX, for four days straight.
Link: http://bit.ly/2algDmr
As part of our Civil War series, we did this live "draft" of the network. We skyped in the Youtubers as they were drafted
"Anthony Bourdain's No Reservations, but for Geek Culture" was the pitch for Geekenders. I love how this show came out. Its informal, but totally authentic to its geek culture roots.
Link: http://bit.ly/2aALePq
Do you remember the old Hannah Barbara Wacky Racer cartoons? What if we did that with a bunch of Youtube Stars?
That was the origin of Polaris Grand Prix, a series of Geek-themed Go Kart races, featuring some of the biggest Youtubers in the world
Link: http://bit.ly/2a8QTqr
Co-Optional Podcast Animated drafts off of the immensely popular videogame podcast "The Co-Optional Podcast". The podcast is a weekly three hour affair, so the animated shorts were a great promotional tool for the show.
We started doing it after finding an immensely talented animator who posted a similar video on Youtube as a labor of love.
The Daily Byte is a daily news show focusing on gaming and geek culture
How to Be OP is another animated series that we did. These were immensely popular, and a lot of fun to produce
The Holodeck was one of my favorite shows that we ever did. Our challenge was to create an engaging clip show that showcased different Youtube channels from our network. Its an MST3K-style parody of Star Trek, that's really a showcase for other Youtube channels.
